Crisis Communication in Times of the Covid-19 Pandemic

Crisis communication in times of a pandemic: How to deliver key messages most effectively to the public and maximize the communication effect? What is crisis communication, what are the right channels to deliver messages to target audiences? What is the role of social networks in the crisis communication process?

These are the questions we sought answers to from the most experienced experts who work daily in this field. Tamara Grncaroska, a journalist with vast experience in the national media, Aleksandar Srbinovski, a journalist in the oldest print media in our country “Nova Makedonija”, Bojan Kordalov, PA and new media specialist and MenceAtanasovaToci, distinguished journalist in the health sector discussed the crisis communication models, stages government communication has been goingthrough from the beginning of the pandemic, as well as what is yet to come in this context.

Joint conclusion: we need an institutional strategy; PA services should quickly adapt to the changing situation and we should all understand that the pandemic is here to stay, at least for the time being and that we are in this together!

The webinar is available on our social media accounts: